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Some definitions of marketing highlight marketing's capacity to create benefit to shareholders in the agency at the same time. On this context, marketing is usually defined as "the management system that seeks to maximise returns to shareholders by creating interactions with valued customers and developing a competitive benefit".Based upon these cr
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Positioning concerns the way to placement an item inside the minds of individuals and inform what attributes differentiate it in the competitor's products and solutions. A company normally performs this by creating a perceptual map, which denotes similar goods created in the identical market according to how shoppers perceive their value and high-q
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